App product lifecycle stages

Learning About App Product Lifecycle Stages and Future Forecast

With the increasing array of mobile technologies, web based solutions and new smart tech gadgets being introduced every day, the need to support the future digital technologies is exceeding the capacity to develop mobile apps at the current pace. The development of new apps and software is thus becoming more difficult than anticipated by technologists as operating systems, new advance platforms and hardware types of smartphones are becoming more numerous in number. Thus a flexible approach is needed in the App product lifecycle stages to help ease the demand for newer platforms, software integration and the acceptance of new smart tech gadgets.


This would also streamline the capabilities and capacities for the app developer on a more frequent basis and increase the speed in the development process.

The App Product Life cycle Stages


Phase One of the app product life cycle development is to gather ideas and sort them out into meaningful concepts and categories; clearing defining the UI and UX for the user as well as for the investor. It makes it easier for all the stakeholders involved as they can easily determine which ideas to promote and implement and thus the developer can easily start off executing those ideas in the light of app development.
This stage starts off by initiating the concept; a rough outline is prepared at first to cater different ideas from the internal team with regard to their skills and capabilities. Such a practice would allow more ideas to be filtered through a series of checks and be properly evaluated by the developer’s team to discard any unrealistic ideas which are difficult to implement or develop.


The process of filtering initial ideas and concepts are passed on for further review and evaluation to assess its viability in retrospect of other ideas as well which can be aligned with it in the developmental phase. All filtered ideas are then passed on to the review team, comprising of IT experts, business analysts and the head of the developmental team who is responsible for the project approval. Business analysts review all practical ideas to determine its feasibility of turning the idea into a successful project.
A general consensus is achieved for the ideas brought forward and the head of the development team finally gets a final ‘go-ahead’ to the project.


Once the idea is moved forward into the initiation phase, essential development and design elements are flushed out regarding the UI and UX. The initial design phase of the project begins with the team who also determine the scope, complexity and the scalability forecast of the app product with key questions for the users (who, what, where, when and why)
Functional and development requirements for the project are determined during this phase, key deliverables with timelines and the criteria for the project execution and completion is also decided upon in the team. Additional requirements for the scope change and list of integrated features are side by side determined if any need may arise.


Once, all development, design and creative elements have been decided upon, the stakeholders can give a final approval to move the project forward for the final development and testing stage. More streamlined processes are executed to implement the crucial functional requirements for the app product.

Development and Testing

The Developer’s team comprising of technical software experts, creative design consultants and third party vendors; all are engaged to execute the best practices into play for the development and testing phase of the app product as per agreed functional requirements. Each milestone review is organized and discussed by the stakeholders to know about the current and future progress with proper timeline check.
For certain complicated developmental process, the team may decide upon to contact third party vendors if external services are required depending upon a particular skill or technical knowledge or expertise.


Milestone review meetings are taken place by the stakeholders involved to update about the current progress, features and functions associated with the app product. The architectural plan of the app is defined and discussed to ensure proper compliance with the functionality and approved design ideas.
Project deliverables with specific timelines are presented and reviewed upon to check if each development and testing stage is properly being executed and tested to leave no stone unturned for the final app product.
When the functionality of the app product is clearly defined and completed in the development and testing phase, the project moves forward through an approval process with key stakeholders to ensure that the functionality (UX and UI) properly aligns with all the specifications, creative aspects and user requirements.


With the successful implementation of the development and testing phase, the final phase is the deployment of the finalized app product which is presented after careful review and evaluation. With the deployment stage, the marketing team is brought in to organize upon the digitally marketing and the app launch strategy to promote the product.
Additional stakeholders are also brought in for determine the future forecast the app product would have in terms of revenue goals and scalability forecast. With digital promotions, trade off shows, conference and seminars, the app product is put forward in front of the audience.
Once the app product is successfully launched and deployed, there are still ongoing maintenance issues, updates which are taken place to be aligned with a huge user database. Project management for the app product is initiated at all stages to quickly review and resolved any unforeseen errors or issues with the final app product.


With the execution of successfully contingencies to resolve any technical errors in the app product, the IT and the developer’s team ensures efficient delivery of the correct version of the app.
With such streamlined processes in the app product lifecycle stages, news ideas are transitioned in the development and testing phase. Given the complexity in this stage, every aspect is carefully considered and analyzed before the final version of the app product to maximize its effectiveness and functionality.
Tune in next week for the next and final edition of our “Mobile App Investing For Dummies” in which we will discuss at length about the legal entities like patents, user rights and information used for the app product. Stay tuned to Appiskey.

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