Congratulations! Once you have developed and launched your app in the market, you should now start focusing on marketing your app. In order for your app to harness more value and money from consumers and transform it into a revenue channel, you need to use effective app marketing tactics. Your app marketing strategies would track and attract user engagement and promote growth and usage for your app.
Most developers don’t understand that app marketing can be much underutilized and can easily turn out to be a tough sell. But with the right marketing tactics and strategies you can increase the number of downloads for your app. With the right insights on app user behavior, demographics and more targeted app marketing campaigns, you would soon be able to boost your app usage, convert visitors into users and generate revenue.
In this blog, we are going to cover the effective use of app marketing strategies, the best practices of potential app campaigns to try and guide you to use limited resources to ensure success for your newly developed app.
The App Launch Strategy
The very first crucial step for your overall app marketing plan should be to create a launch strategy for your app. When submitting your app, you need to optimize its listings with product screenshots, make use of proper keywords relating with your app product and provide quality content about the app and its use. With such organic tactics; you can spread the word and make your app go social. Make your app do the talking with the users by running digital awareness programs through blog posts, newsletters, social media posts to create the buzz that your app is the best in the biz.
Once you have executed all the necessary steps for your app’s optimization and launch, you need to be consistent in tallying downloads to know of your app’s potential.
Taking the Next Step
When it comes to the idea of generating revenue through your app, it is no doubt the fastest growing segment which is fueled by the use of effective marketing strategies. Let us look at the example of the app game ‘angry birds’. The game app has become so popular with its frequent downloads, new game app versions that now it has finally launched its own movie.
But it was never a success from the start, in fact the company Rovio was declared almost bankrupt in 2009. So how did Rovio make angry birds into a huge success? The answer is simple; they turned it into a franchise. Before angry birds were extended into new versions, it executed its flawless marketing strategy by being consistent to deliver constant messaging about the gaming experience, image and promise. They promote the satisfied user experience at the hands of the consumers who loved the gaming app and talked about it through user engagement posts and reviews with the help of the social web. Fan base videos were promoted at the 2011 Consumer Electronics Show and angry birds became phenomenal by non-stop conversations about the UX (user experience) which has certainly evolved the brand name since its inception.
Such marketing campaigns and tactics can always acquire, engage, retain and convert visitors into users. With interactive user engagement campaigns involving blog posts, reviews and fan based videos, you can move your users through the desired funnel and deliver higher long term value to promote engagement and revenue over time.
Staying Ahead of the Plan
Before you deliver your app in iTunes or Play store, you need to have a clear vision for your app in terms of marketing and revenue generation. You need to track the right metrics for your target audience for your app. Research and do a compelling analysis of your target audience, competitor apps and business scope for your app.
You don’t want to miss out on any opportunity to steer users towards your app. Remember, you would only achieve potential users if you explore your app beforehand to do the following:
– Market and Industry Research
– Business Scope Analysis
– SWOT and Comparative Analysis
After you are done with the above, you can then decide upon your digital strategy to give that extra nudge to your audience. With diverse marketing tactics and effective strategies, you can fulfill your engagement and revenue goals faster for your app.
Without conducting proper market study and proper measurement of the metrics of your target audience, there is no knowing if your app is on the right track for revenue generation or headed for failure. To make sure that your app is on the right track, you need to segment your target audience and tailor unique UX according to their digital behavior.
Learn everything you need to know about scalability forecast and app product life cycle stages in our next week’s blog post so stay tuned for more thought provoking content in the light of app development.