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Tools to use in app development

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02 Oct 2019

Technology, Mobile App

The world is trending, and so are we — with every passing second, the competition seems tough, the struggle to remain in the limelight is an important issue. If you are not up to date, you eventually find yourself lost. Such is the case in business development, especially with websites and social media because digital trends are increasing at a remarkable pace. Search engine optimization has been previously introduced to increase the audience on websites — now, mobile optimization is significantly making its mark.

In fact, it has become one of the parameters by Google to ensure better search ranking. Most people prefer to visit a website on their mobile phones rather than on their computers.

According to Consumer Technology Association, “Like it or not, the internet is changing how businesses grow”. Did you know that worldwide, more people own a cell phone than a toothbrush? Where the desktop versions provide you better visual effects, mobile versions enable a user to access the website from anywhere in the world.

The importance of mobile apps and optimization is not limited to just one industry. Whether it’s retail or logistics, digital solutions or legal services, mobile apps have become a necessity for businesses to grow.

What is Mobile Optimization

For a business to flourish, it has to have a mobile-friendly website. Amazon is the perfect example to explain its utter need. It is one of the biggest retailing sites that is used almost everywhere, no matter what device you are on, laptops, tablets or smartphones, it offers consistent performance.

Not having a Mobile Optimized website could result in the downfall of your website as the news travels like wildfire on Social Media — poor optimization could result in bad publicity. There is an easy way to check whether your website is user-friendly or not with the Google Mobile-Friendly Test.

Highlighted Traits of Mobile Optimized Websites

Here are the specific, and notable traits of mobile-optimized websites:

  • It offers fast loading
  • It has fewer number of Pop-Ups
  • Super-friendly Layout
  • Readable font sizes for every device
  • Contact Details are easily approachable
  • Videos are compatible with respect to the devices
  • Relevant information is prominent
  • CTA buttons are targeted and responsive

BENEFITS OF MOBILE OPTIMIZATION

Enhanced User Experience

The main reason you need a mobile-optimized website is that everybody owns one. It’s easier for almost more than half of the population around the globe to communicate through smart devices. Digital marketing, content marketing, require the very same handling. Better search engine optimization, user-friendly websites and quality content. Therefore, you need to make sure that your website is functional and attracts its viewers. Otherwise, all your hard work will go in vain.

This way, you portray a positive impact on SEO. Creating accessibility for the users is the key. Here is the infographic that may help you design your website.

Better Web Traffic

From Newspapers to Newsletters, the world has come a long way. Now, from computers to handy laptops, then to tablets and smartphones. Means of communication are constantly evolving. Mobile phones are now responsible for more than half of the web traffic. This means the first time they engage with a website is through a mobile device, so it should be attractive, and make a lasting impression.

Decrease Bounce Rate

There is a 3 second rule that is applied universally, if a website takes more than 3 seconds to land on its home page, the user is likely to abandon the website, resulting in 90 percent bounce rate. Bounce rate is another digital marketing term used in the web traffic analysis, to analyze the percentage of users who have walked away from the website due to its slow loading. This could be a real game-changer when it comes to business development — you are one swipe away from success.

Tasks such as; navigation, checking the show time, contact information, searching for reviews, require quick responses. The user does not have time to wait for the graphics to load, or search through the entire website for hours to find information. So, optimization reduces the Bounce Rate, which results in better rankings.

Mobile Users are Multitaskers

People with smartphones are better consumers. Before making a purchase, they do extensive research on the product, such as read the reviews, check credibility, search for coupons. This way, purchasing the product becomes a must. 93% of the time, the consumer who does so much research eventually buys the product. You do not only have to think technically, but bear in mind the human psychology. Smartphones users are multitaskers. This way, it’s easier for them to track their information without having to search for it again.

SEO Advantages

User-friendly websites give better SEO results. Google has created a ranking system which prefers mobile optimized devices. It is not the same as responsive design which adjusts the website according to the orientation of the device. There has to be an alternate version which should not only be graphically appealing, but the user must not face obstacles while searching for simple things or even performing little tasks such as scrolling. The font size, page loading time, layout, content specificity, and touch usability, all are equally important. With the help of online tools, you can determine the mobile-friendliness of your website.

Mobile optimization has become an essential tool for online business development. With the focus of search engines on mobile content, your business needs to be reformed. Mobile usage is increasing with time — every website should be able to fit into the screen of all devices. Since Google has promoted it to a ranking factor, brands need to stay up to date.


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Our expertise in developing and marketing mobile applications has produced tangible results for our clients, which includes an increase in lead generation, customer conversion and ultimately customer satisfaction.

Happy New Year everybody! 2019 was awesome, you all have been really good to work with. Our hopes are at an all-time high for 2020! Cheers to GoGym App and Appiskey!

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Thank you, Asif and team you as well, Go 2020! It’s Invisible Guardian’s year. Looking forward to both builds perfect so we can save lives. Both phones are in USA and working. Have a wonderful start of 2020.

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Their follow-up was really good, and their pricing for a startup company was fantastic.

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Equi-Stem Biotechnologies LLC

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