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HOW TO LAUNCH AN APP THE RIGHT WAY

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February 8, 2016

App Launch

HOW TO LAUNCH AN APP THE RIGHT WAY

A well thought out, perfectly articulated vision can crumble to pieces if your app launch strategy backfires. Irrespective of how out-of-the-box the idea coupled with skilled expertise and an updated marketing team, there might be certain loopholes that may weaken the foundation. You’ve got to learn how to do it the right way. From brainstorming through follow-up till the ultimate launch of the app, each step should be calculated to ensure guaranteed success.

Alex Ahlund,the former CEO of AppVee and AndroidApps

states that the average cost to develop a mobile app is $6,453 and may get as high as $150,000 depending upon how technical and complicated the app is. Here, you can see for yourself the jeopardy that you may be putting the venture into if you do not orchestrate an app launch the right way.

 Why businesses need mobile apps

To begin with, businesses develop mobile apps to ensure an effective online presence and be in close proximity of their customer at all times. This creates a direct marketing channel providing value to your customers. Furthermore, it is believed to build brand and recognition, improving customer engagement in the process. This way you acquire a competitive advantage over your competitors, cultivating customer loyalty in the minds of the consumer.

Once you know the crucial importance of apps for your business you can move on to developing a comprehensive app marketing plan-which is central to its success.

1. Start with market research

Gauging the market scenario and gathering useful data depending on the nature of your app and the target audience can do wonders for the successful launch of your app. You need to do your homework which includes certain pre-launch activities that will validate your idea. Take your marketing team on board at an early stage in the product development cycle, rather then in the end as they need to be aware of all the inputs at each stage to formulate an effective ‘call-to-action’ strategy.

2. Search out for key players

Competition is what drives you to give your best. Devising ways to equipping yourself with the recent market trends and what strategies they are currently following will put in at advantageous position for obvious reasons. Listing down key features of competing apps operating in the same domain and drawing a comparative analysis between them can help you decide which ones to include or subtly imitate and where to get your creative juices flowing.

3. Critical analysis of target market

Who are you making the app for? Yes! The target audience is of utmost importance, as they are the one who drive sales and ultimately make your app a success or a failure. You need to understand the pointer that the target audience values in your app. Until you don’t precisely know what you need to deliver, to get maximum ROI and customer retention, you can’t start with even developing the idea for your app. For this very purpose you need to make an extra effort to reach out to your target audience via social media platforms.

4. Address a need or solve a problem

In this highly competitive market scenario, the app store has been virtually saturated. From making its debut in 2008, by July 2014 The Apple App Store has around 1.2 million apps, with around nine million developers and a soaring 75 billion app downloads. In such sky-rocketing statistics how do you ensure that your app is one of the top trending ones. To achieve this you need to distinguish yourself by making sure your app is designed in a way that it caters to a common market problem or need. Practical solutions to real-world problems are the key to success.

5. Develop a user-centric app

The core principle on which your app should be developed should be on the lines of focusing on user-end needs. For a mobile app to gain momentum in the marketplace you need to ensure that it is customized to suit the user needs in a way that best facilitates them.

6. Leverage the power of customer feedback

Never underestimate the power of customer feedback, reviews and ratings that you may receive time and again. Having a proper feedback loop involves getting feedback from real target consumers rather than having your entire team bank their confidence on it. Unprejudiced first-hand feedback from your target audience can be acquired via beta testing. The rest will automatically flow into place. When you know where you stand, you can take the next step accordingly.

7. Content is King

Content is what drives any digital marketing strategy. Choosing the most appropriate app name that ranks high in search engines is indeed desirable. This begins with finding out the USP of your app. An intelligent combination of common English words strengthened by brand names can give you a wider range of discoverability. Keywords fish for the right kind of customers who are definitely going to download your app and then stick to it. Even your app is not the right app for them; they can easy uninstall the app.

The description that pitches your app to the target audience should be short and effective. All in all it should be conveying the purpose of the app in a nutshell in as few words as possible.

8. Test before launching

As much as you might be eager to launch your app the minute you get done with the coding, it’s better to resist the urge to do so until you have ensured that your app is bug-free. Get the ball rolling by creating hype about your app, a week prior to launching and get it previewed by influencers. Always be on the lookout for new opportunities and innovations and test your app from reliable sources to prevent last minute panic debugging and enjoy the success of your app.


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App Launch


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