You get what you pay for. This statement couldn’t be more apt when it comes to app development. The cost of developing an app doesn’t necessarily mean monetary investment but that of skilled labor having the precise knowledge and expertise to deliver the idea in mind. Coupled with creativity and sophisticated technology, the whole process demands the right kind of investment – be it financial or intellectual.
If you really intend to penetrate the market and gain a command over the app development process the costing strategy needs to be developed right from the establishment of a strong conceptual foundation. This follows on to good planning, a well-established ecosystem and distinguished talent in the form of human resource in both the design and engineering phases. Indeed, nothing comes without a price tag. You cannot risk it all by missing out on any of these crucial aspects of developing an app and compromise on the value and ROI of your product to be marketed.
in one his publications says that the average cost to develop an app was $6,453 as concluded by a survey carried out on 96 mobile app developers. From “small apps” consuming a budget of $3000-$8000 to the costs reaching to as high as $50,000-$150,000 for “more complex or recognized brand apps”.
The age of smart technology has just shifted the trend of investing in software and app development tools and resources rather than in tangible infrastructure like land, machinery and building. And since the app market is now flooded with innumerable apps, since the first app being launched in 2008 till date, the competition is tough. For this very purpose of attracting more customers and acquiring a greater market share, your app should clearly be built along the lines of distinguishing itself from the rest. This competitive advantage will only be achieved once you have invested enough.
To tackle competition you need to be well-versed about the market scenario. The app concept that you have in mind should be tried and tested and competitors operating in the same niche should be closely studied to avoid any possible loopholes. Furthermore, keeping in mind your target audience will help you budget your cost to develop the certain app, keeping the preferences of the consumers on top-most priority.
Ask yourself how much you should allocate to create the app – whose image your mind has conjured up and deliver user experience that everyone would love. Certain factors need to be kept in mind to do so.
It goes without saying that your basic concept and layout of the app will decide how much you need to allocate in terms of funds, expertise, and time. Categorizing your app in a certain genre will help you decide its subject and content and more importantly the app’s architecture. Just like a building needs a strong foundation and a proper framework on which it will be built, same is the case with apps. A few broad categories that your app can fall into are:
The type of content that will be integrated into your app will be dependent on the type of app used. Furthermore, you even need to decide as to whether you want your app to be native to a particular platform. Other platforms may not exercise the same control measures as Apple does in its
Choosing the right platform for your app
Your idea for launching an app could be for any platform i.e. iOS, Android or Windows is a critical decision, that needs to be taken at an early stage in the app development process so that funds can be leveraged accordingly. All these platforms have different target markets and hence need to be tackled differently. Also they have their own operating systems and programming languages. Having a clear vision and properly formulated go-to-market strategy for your mobile app will help you decide which platform to choose.
A proficient product team which is well-versed with the project at hand will incontestably bring unprecedented expertise to the venture. This is where the question of in-house or outsourcing your business endeavor comes into play, as developing an in-house team is definitely more expensive, you need to consider how much you are willing to invest. If you are looking for an efficient solution then nothing fares as well than to outsource your app development to a competent agency that knows the ins and outs of app development. They can provide you an optimum solution at a fraction of the cost of an in-house team.
The competitive and constantly evolving technological landscape demands app developers to customize user experience and develop a user-friendly interface to fit gadgets of all sizes from phones to tablets. The cost to launch an app in the market requires just more than a simple budget and is multi-faceted. The continuous ongoing updates and potential server costs along with marketing and advertising expenditure continue to be a financial liability. Re-evaluate the costs involved in the app development process and keep in mind the bottom-line for bringing apps to the market.
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